hadée is a professional illustrator whose work embodies a deep commitment to hand-drawn craft, infusing each project with authenticity and emotion. Based in Vietnam, her portfolio seamlessly blends creative passion with technical expertise, developed through a rich history of personal projects and collaborative engagements with a wide range of brands and agencies.
Educated in sculpture design at Hanoi Architectural University, hadée has cultivated a distinctive perspective on form and structure that informs her illustrative style. Her early career at a brand consultancy agency provided a strategic foundation in brand building, allowing her to integrate thoughtful, creative execution into every project. Since fully committing to her illustration career in 2020, she has consistently delivered work that spans from boutique enterprises to major corporate clients, with each project executed with meticulous detail, passion, and dedication.
Alongside her freelance journey, hadée has also partnered with her husband to form a small boutique design studio—fins studio—further broadening her creative scope while maintaining a robust personal career path. At hadée atelier, the focus remains on crafting hand-drawn illustrations that capture genuine emotion and tell compelling visual stories, making her a valuable contributor to both innovative design solutions and comprehensive brand narratives.
bio
Illustrator at hadée atelier; based in Vietnam
Illustrator/Partner at fins studio
– 2020/Now
Senior Designer at Richard Moore Associates
– 2014/2017
Graduated from Hanoi Architectural University
– 2007/2012.
awarded
World Brand Design Awards 24/25
GOLD in Packaging Design
World Brand Design Awards 22/23
SILVER in Packaging Design
featured
WBDS: MORICO Tết (2025)
Dieline: MORICO Moon Dance (2024)
Dieline: Soulful Fine Robusta (2024)
Dieline: NOMAD Kombucha (2022)
Dieline: SOULFUL Coffee Collection (2022)
