Portfolio Categories: Character Design/Development
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VLU Văn Lang Squad
This project began by reimagining the existing logo with basic geometric shapes, evolving into a vibrant series of diverse characters. There are 7 distinct characters, each representing a different department of the school. Every mascot variation reflects differences in height, gender, attire, and color—showcasing the unique personalities across every field of study and every student…
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Hop Hop: The Empathetic Tech Companion
Hop Hop is a cube-shaped robot mascot developed for Hoàng Hải Mobile Japan, designed to personify the brand’s spirit of empathy, innovation, and reliability. Taking visual cues from the brand’s square logo, his form conveys structure and modernity, while his animated expressions and soft detailing add warmth and approachability. Dressed in Hoàng Hải Mobile’s signature…
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Tora Tora — A Tale of Two Times
Tora Tora is a Fusion Asian coffee eatery by day and a cocktail bar by night—where cozy meets cool, just like its name. “Tora” means tiger in Japanese, but our Tora is a clever cat: cute and cuddly under sunlight, slick and mysterious after dark. This dual personality defines the brand’s energy—warm, crafty, fun, and…
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Soulful Journeys: Illustrating the Essence of SoulMe
For SoulMe, a vibrant new coffee brand aimed at young, adventurous souls, the brand illustration transcends mere decoration—it becomes the heartbeat of its visual identity. Our project centers on creating a series of bold, contemporary illustrations that capture the playful and quirky spirit of SoulMe, inviting consumers into an emotional journey of chill comfort and…
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myVit: Vibrant Health, Perfect Balance!
This project involved creating a series of key visuals for myVit, a brand committed to making high-quality, certified vitamins accessible to everyone. The goal was to design vibrant, minimalist illustrations that clearly depict the core benefits of each vitamin, making them easy to understand at a glance. Each vitamin is represented by a unique icon…
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Little Monster, Big Imagination
Tý Toáy Atelier is a creative art space that encourages children to explore freely through art, where there’s no right or wrong—only imagination and discovery. The branding centers around a playful logo character: a little monster born from the brush itself, with its wild hair made of bristles. This curious creature embodies the spirit of…