This project began by reimagining the existing logo with basic geometric shapes, evolving into a vibrant series of diverse characters. There are 7 distinct characters, each representing a different department of the school. Every mascot variation reflects differences in height, gender, attire, and color—showcasing the unique personalities across every field of study and every student…

Hop Hop is a cube-shaped robot mascot developed for Hoàng Hải Mobile Japan, designed to personify the brand’s spirit of empathy, innovation, and reliability. Taking visual cues from the brand’s square logo, his form conveys structure and modernity, while his animated expressions and soft detailing add warmth and approachability. Dressed in Hoàng Hải Mobile’s signature…

For SoulMe, a vibrant new coffee brand aimed at young, adventurous souls, the brand illustration transcends mere decoration—it becomes the heartbeat of its visual identity. Our project centers on creating a series of bold, contemporary illustrations that capture the playful and quirky spirit of SoulMe, inviting consumers into an emotional journey of chill comfort and…