Portfolio Categories: Packaging
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The Nomad: Wanderers of the World
The project began when Nomad Cold Brew Coffee approached us with a new product idea — a Coffee in Bag series. The name Nomad instantly opened a world of imagery: wanderers moving quietly through vast spaces, untethered by destination but guided by curiosity and presence. From that idea, we built the visual narrative titled “Wanderers…
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The new Kombucha by NOMAD
Kombucha tea is a fermented drink made with tea, sugar, bacteria and yeast. Kombucha tea, known by many, is a drink that has many health benefits, and by consuming a good amount of Kombucha tea would help your digestion, rid your body of toxins, and boosts your energy, bringing back the balance to both your…
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Zenyum: Smile through your worry
Introducing a fun key artwork created to celebrate Zenyum’s 4th Birthday—4 years filled with smiles and happiness. This piece is part of a special edition packaging series where local artists, including myself, have added our own creative twist to Zenyum’s joyful theme. Inspired by everyday street scenes here in Vietnam, I wanted to capture that…
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SOULFUL Fine Robusta
Soul Fine Robusta has relaunched their SOULFUL coffee collection, and we had the exciting opportunity to redesign the labels for their coffee products. Inspired by the people, the place, and the culture of Vietnam’s Central Highlands, we crafted a series of hand-drawn illustrations that perfectly complement their new offerings. Each label tells a unique story,…
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The Face of Culture
Coffee is more than just a flavorful beverage—it’s a cultural portrait. When we think about a country’s unique culture, we often imagine its music, dances, literature, and flavors. In the same way, the taste of coffee reflects the identity of its origin—shaped by soil, climate, cultivation, and processing methods. This coffee label illustration explores the…
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Soulful Origins
SOUL Roastery is known for its fine robusta beans, and with the arrival of a new season, they’ve channeled their passion into crafting a truly unique coffee experience. Inspired by the fermentation techniques of traditional straw rice wine and local craft beer, SOUL introduces a never-before-seen range of soulful flavors—a heartfelt tribute to their origin,…
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myVit: Vibrant Health, Perfect Balance!
This project involved creating a series of key visuals for myVit, a brand committed to making high-quality, certified vitamins accessible to everyone. The goal was to design vibrant, minimalist illustrations that clearly depict the core benefits of each vitamin, making them easy to understand at a glance. Each vitamin is represented by a unique icon…
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Y-Miên Straw Rice Wine
Y-Miên is a premium Vietnamese straw rice wine (Rượu Cần) from Buôn Ma Thuột, deeply rooted in the cultural heritage of the Central Highlands. Crafted using traditional fermentation methods, this unique rice wine is made from glutinous rice and natural forest yeast, aged in sealed earthenware jars. Unlike other liquors, Rượu Cần is consumed communally,…