Hop Hop is a cube-shaped robot mascot developed for Hoàng Hải Mobile Japan, designed to personify the brand’s spirit of empathy, innovation, and reliability. Taking visual cues from the brand’s square logo, his form conveys structure and modernity, while his animated expressions and soft detailing add warmth and approachability. Dressed in Hoàng Hải Mobile’s signature red, Hop Hop radiates energy, optimism, and friendliness—mirroring the brand’s connection with its community.
At the heart of Hop Hop’s character is a deep sense of empathy. He understands his mission: to appear the moment someone encounters a problem, offering help without hesitation. Whether the issue is big or small, he senses it instantly and responds with care. Hidden within his compact, tech-inspired body are limitless surprises and imaginative powers—symbolizing the vast potential of technology and the unknown possibilities it holds.
As the visual ambassador of Hoàng Hải Mobile, Hop Hop extends beyond just a mascot—he embodies the brand’s promise of support, connection, and humanized technology.
Commissioned by B&A
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