This project involved creating a series of key visuals for myVit, a brand committed to making high-quality, certified vitamins accessible to everyone. The goal was to design vibrant, minimalist illustrations that clearly depict the core benefits of each vitamin, making them easy to understand at a glance.
Each vitamin is represented by a unique icon or visual metaphor that conveys its primary function. A bright, distinct color palette was used for each vitamin type, ensuring that every bottle has a unique look while still aligning with a cohesive overall style.
These illustrations not only make the packaging visually appealing and easily recognizable but also help customers quickly identify and remember each vitamin’s purpose without needing to read lengthy descriptions. By focusing on clear, engaging, and visually informative design, the myVit packaging enhances user understanding and creates a memorable brand experience.
