This project began by reimagining the existing logo with basic geometric shapes, evolving into a vibrant series of diverse characters. There are 7 distinct characters, each representing a different department of the school. Every mascot variation reflects differences in height, gender, attire, and color—showcasing the unique personalities across every field of study and every student at VLU.
Drawing from key brand identity elements, the mascot isn’t just a figure but a symbol of the dynamic, diverse student community at Văn Lang University. It embodies an approachable spirit, conveying VLU’s vision as not only the starting point for future success but also as a place where individuals are discovered, nurtured, and celebrated.
Commissioned by B&A
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