Portfolio Category: Visual Art
PNJ Masterpiece 2025
For the 2025 Masterpiece collection, PNJ celebrates the enduring beauty of Vietnam’s natural landscapes—where mountains, forests, and seas have shaped not only the land but also the cultural memory of generations. Inspired by the concept “Rừng Vàng Biển Bạc” (Forests of Gold, Seas of Silver), this illustration series interprets six remarkable locations across Vietnam that…
The Silhouette of a Noble Crane
Người là một bóng chim khuê tú is a poetry collection by writer Nguyễn Thiên Ngân, brought to life through a visual language built on softness, restraint, and emotional clarity. The project explores how illustration, layout, pacing, and space can quietly support a poetic voice without overshadowing it. The illustration direction began with a simple…
The new Kombucha by NOMAD
Kombucha tea is a fermented drink made with tea, sugar, bacteria and yeast. Kombucha tea, known by many, is a drink that has many health benefits, and by consuming a good amount of Kombucha tea would help your digestion, rid your body of toxins, and boosts your energy, bringing back the balance to both your…
New Year with VOLVO
Introducing a vibrant calendar project for Volvo Vietnam designed to celebrate the upcoming new year and the debut of the new Volvo Electric Car. This series features 12 unique artworks—one for each month—that capture diverse Vietnamese landscapes from North to South. Each illustration is a snapshot of joyful moments: a happy family cruising through the…
Kingsport: Elevating Health Across Vietnam
This project involved the development of a key visual illustration for an advertising campaign by Kingsport, in collaboration with TBWA. The creative direction focused on telling a cohesive story about the journey of elevating health awareness across Vietnam’s three main regions. The narrative highlights a consistent message: wherever Kingsport is present, the value of health…
The Dragon’s Grand Entrance
This personal illustration project was created to mark the transition from the Year of the Cat to the Year of the Dragon. Inspired by the playful and sometimes lazy nature of cats, the concept imagines a whimsical narrative set in a grand palace, where a group of tiny kittens must finally get their act together…
Zenyum: Smile through your worry
Introducing a fun key artwork created to celebrate Zenyum’s 4th Birthday—4 years filled with smiles and happiness. This piece is part of a special edition packaging series where local artists, including myself, have added our own creative twist to Zenyum’s joyful theme. Inspired by everyday street scenes here in Vietnam, I wanted to capture that…
A Quiet Corner of Puro Caffè
This project is a small illustration series developed for Puro Caffè, a coffee roastery based in Da Lat, Lam Dong. The visual direction was inspired by a specific hillside setting where the roastery is located. Rather than creating an abstract or stylized environment, the illustrations draw from this real landscape, capturing a quiet and familiar…
SOULFUL Fine Robusta
Soul Fine Robusta has relaunched their SOULFUL coffee collection, and we had the exciting opportunity to redesign the labels for their coffee products. Inspired by the people, the place, and the culture of Vietnam’s Central Highlands, we crafted a series of hand-drawn illustrations that perfectly complement their new offerings. Each label tells a unique story,…
Ginkgo All the Way
Created as a festive key visual for Ginkgo Concept, Ginkgo All the Way celebrates Christmas the Vietnamese way—right on the streets, from North to South. Inspired by how Vietnamese people embrace the holiday with their own vibrant twist, the illustration blends familiar Christmas icons with local culture: think a skinny Santa riding a motorbike, street…
