Kingsport: Elevating Health Across Vietnam

This project involved the development of a key visual illustration for an advertising campaign by Kingsport, in collaboration with TBWA.

The creative direction focused on telling a cohesive story about the journey of elevating health awareness across Vietnam’s three main regions. The narrative highlights a consistent message: wherever Kingsport is present, the value of health and well-being is brought closer to everyday life.

The key visual was designed with a flexible system in mind. Core illustration elements were carefully structured to be extracted and adapted for various social media touchpoints, ensuring visual consistency throughout the campaign while allowing for diverse content applications.

Selected elements from the key visual were also integrated into the campaign’s music video, featuring Hoàng Thùy Linh. This cross-medium application helped reinforce the campaign’s visual identity and extend its reach through a culturally relevant format.

Although modest in scale, the project offered valuable experience in collaborating with a leading advertising agency and contributing to a multi-channel campaign environment.

Collaborated with TBWA Vietnam
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