Carpla by TASCO is a trusted platform for quality used cars in Vietnam, offering a smart, reliable, and affordable solution for those looking to buy pre-owned vehicles. With a focus on transparency and convenience, Carpla helps customers find the right car that fits both their lifestyle and budget.
This illustration series was created to bring a fun and relatable visual identity to Carpla’s brand. Each piece highlights a different type of customer—from young adventurers and growing families to business professionals—each paired with a vehicle that suits their unique needs. The goal was to make the car-buying experience feel personal, accessible, and enjoyable.
Through playful scenes and character-driven storytelling, the series reflects Carpla’s belief: no matter who you are, there’s a perfect ride waiting for you.
Commissioned by B&A
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