Soul Fine Robusta has relaunched their SOULFUL coffee collection, and we had the exciting opportunity to redesign the labels for their coffee products. Inspired by the people, the place, and the culture of Vietnam’s Central Highlands, we crafted a series of hand-drawn illustrations that perfectly complement their new offerings. Each label tells a unique story, celebrating the rich heritage and soulful journey of their fine Robusta coffee.
The collection features four distinct illustrations, each representing a different type of coffee: Vietnamese Phin, Espresso, Cold Brew, and Brewing. These visuals narrate the story of the intricate process of planting, nurturing, and harvesting fine Robusta coffee beans, while also paying tribute to the rich culture and vibrant people of the Central Highlands of Vietnam, the birthplace of Soul Fine Robusta. The Vietnamese Phin illustration, set in a red tone, depicts coffee farmers picking and collecting ripe coffee cherries, capturing the essence of the harvest season. The Espresso design, in a yellow tone, shows farmers diligently drying the coffee beans, emphasizing the crucial post-harvest process. The Cold Brew visual, in a blue tone, features an elephant, a familiar and beloved symbol of life in the Highlands. Lastly, the Brewing illustration, in a green tone, portrays traditional Cồng-Chiên dancing, celebrating the rich cultural heritage of the Highland people.
